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Work Smarter with AI.
We publish practical, no-fluff guides on how to get better results from AI. Every piece is designed to give you something you can use right away — a clearer mental model, a sharper technique, or a deeper understanding of what actually works.
View full profile →One technology. Every analogy. The real answer.
AI Is the New ____ examines artificial intelligence through the metaphors people reach for to make sense of it — electricity, oil, the printing press, the industrial revolution — and tests each one against what AI actually does. Every collection picks one analogy, takes it seriously, and shows where it holds, where it breaks, and what it reveals about the technology and the economy forming around it. For readers who want to understand AI through sharper frames, not louder hype.
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What an agent costs to run, how it might earn, and who could capture the value

Processors, memory, and parallel machines, designed and measured from the performance equation to AI accelerators

Who wins, who loses, and why — the competitive dynamics reshaping industries, nations, and careers.

Two transitions, one system — how computing and energy became inseparable, and what the convergence means for the next thirty years

The capacities AI structurally cannot develop — and how to build them on purpose

What AI actually is, what it can and cannot do, and what it means for how you think

The printing press was the easy part. The publisher is the product.

What the Dining Industry's Long History Predicts About Software and Content

What Eight Centuries of Universities Predict About the AI Industry

How AI, trade fragmentation, aging, and debt are rewiring the world economy

A critical, evidence-first plan for teaching students how AI works, how to use it and when to question it

The smallest billable unit of machine cognition, and the economy being built on it

Fear, hope, trust and meaning: why minds react to AI the way they do

Why AI gets things wrong, organized by root cause — a diagnostic field guide for engineers, PMs, and serious users who want a causal map instead of an anecdote.

Not about technology — about mind. What AI formalized, translated back into yours.

A plain-English field guide to the AI industry for people who want to step in.

The technical fluency product managers need to lead engineering teams, specify features precisely, and debug what matters
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