Engineering lessons, business lessons, from the company that made rockets reusable.
SpaceX is the most discussed technology company of the 2020s, and almost none of the discussion is systematic. This collection reverse-engineers the actual principles — engineering and business — that made SpaceX work, presented as transferable knowledge rather than a hero narrative. Each module isolates one principle that SpaceX demonstrates better than any other contemporary case, examines the engineering and economic logic behind it, and identifies where the principle transfers and where it doesn't.
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View a sample reportOne session. One clear takeaway.Each short session develops one distinct idea with a clear takeaway. Together, the sessions show how those ideas connect into a structured understanding of the topic.
How decomposing cost by physical input — not industry benchmark — produced a 10× reduction.
How decomposing cost by physical input — not industry benchmark — produced a 10× reduction.
Why building almost everything in-house is a strategic speed weapon, not just a margin play.
Why building almost everything in-house is a strategic speed weapon, not just a margin play.
Applying software-style test-fail-fix methodology to physical rockets — and why it was genuinely new.
Applying software-style test-fail-fix methodology to physical rockets — and why it was genuinely new.
The arithmetic that makes reusable rockets rational — and why it took fifty years to arrive.
The arithmetic that makes reusable rockets rational — and why it took fifty years to arrive.
How Starlink made SpaceX its own largest customer — and why demand creation matters as much as cost reduction.
How Starlink made SpaceX its own largest customer — and why demand creation matters as much as cost reduction.
Maintaining software-like development speed in a physical-product company.
Maintaining software-like development speed in a physical-product company.
How one vehicle serving radically different missions became SpaceX's deepest competitive moat.
How one vehicle serving radically different missions became SpaceX's deepest competitive moat.
“The first systematic teardown of SpaceX as a set of transferable principles.”
Most SpaceX coverage is either Musk biography or rocket-fan content. This collection strips both away and asks: what are the actual engineering and business mechanisms, and where do they transfer? Seven modules, each built around one principle with real numbers.
How They Build It reverse-engineers the engineering and business logic of companies that restructured entire industries. Each collection isolates transferable principles — not founder mythology — from one definitive case.
Ranked by semantic similarity
Ownership thinking with a deadline: buy well, build value, exit on purpose
The cognitive toolkit behind asymmetric bets, power-law decisions, and outcomes that compound
What actually happened when schools, governments and founders redesigned schooling
How elite discretionary investors find an edge, size conviction, and survive being wrong
