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Being right when everyone agrees with you produces average returns. The premium is always in the discomfort of the non-consensus position.
This is the mathematical reality of consensus thinking: if a view is widely shared, it's already priced in. Venture capital makes this explicit, but the principle governs any domain where information is unevenly distributed and the crowd's view sets the baseline. The outperformers — in markets, in careers, in strategy — aren't necessarily smarter. They're just less afraid of being wrong in public.






