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One-off projects are like starting a new hole every year. Star projects are like digging one hole deeper until you hit water.
The metaphor captures the core strategic error: institutions that let students choose random topics each cycle guarantee shallow results. The work never accumulates, the reputation never builds, and no project reaches the depth required for genuine real-world impact. Choosing one direction and letting successive cohorts deepen it is how student work crosses from educational exercise to lasting contribution.






