How organisations earn, defend, and sometimes lose public trust
This course covers how organisations manage reputation through planned, two-way communication: research and campaign planning, media relations, crisis response, audience segmentation, and the ethics of persuasion. We keep the ground the textbook covers and the rigour it insists on, drop the padding that exists only to fill a semester, and reorganise the material into short, self-contained pieces you can read one at a time. You finish able to plan a campaign, brief a newsroom, and hold a reputation together when an incident goes public.
Coming soon
Defines the discipline, separates it from neighbouring fields, and traces how it became a profession.
Defines the discipline, separates it from neighbouring fields, and traces how it became a profession.
How professional bodies police the field, and how in-house teams and agencies are organised and paid.
How professional bodies police the field, and how in-house teams and agencies are organised and paid.
The research methods that come before a campaign, and the eight parts every plan has to contain.
The research methods that come before a campaign, and the eight parts every plan has to contain.
How audiences receive, accept and act on messages, plus the measures that show whether they did.
How audiences receive, accept and act on messages, plus the measures that show whether they did.
How opinion forms, where persuasion works and fails, and how a reputation is held through a crisis.
How opinion forms, where persuasion works and fails, and how a reputation is held through a crisis.
Segmenting a multicultural public, and the libel, privacy, copyright and regulatory limits on the work.
Segmenting a multicultural public, and the libel, privacy, copyright and regulatory limits on the work.
Websites, social platforms and mobile content, then the print toolkit from news release to news conference.
Websites, social platforms and mobile content, then the print toolkit from news release to news conference.
Radio and television placement, event logistics, and communication with customers, employees and investors.
Radio and television placement, event logistics, and communication with customers, employees and investors.
Entertainment, sport, tourism, government, international work, and the non-profit, health and education sectors.
Entertainment, sport, tourism, government, international work, and the non-profit, health and education sectors.
“A method-first introduction to public relations practice.”
Most introductions to public relations stack up case studies without a method. This collection keeps the method in front: research first, then planning, then channels, then measurement, with ethics running through the middle. It reads in short pieces and still holds together as one course.
Nano College takes the standard university textbook for a course and turns it into short, self-contained pieces you can actually finish. We keep the ground the textbook covers and the rigour it insists on; what we leave out is the padding that only exists to fill a semester.