A working model of the venture, from first idea to funded growth
Entrepreneurship is the discipline of turning a venture concept into a business that functions and can scale. This collection follows that course end to end: how opportunities are tested, how a business model is designed, how a venture is financed, and how its early growth is measured once it is running. The material is compressed into short, self-contained articles, so each one can be read and used on its own rather than in sequence across a teaching term. Work through it and you will be able to judge a venture idea on evidence, build the plan and the projections behind it, and choose a funding and growth route with your eyes open.
Coming soon
Where entrepreneurship sits in an economy, and what it asks of the person doing it.
Where entrepreneurship sits in an economy, and what it asks of the person doing it.
Turning a hunch into a tested concept, and knowing when to walk away.
Turning a hunch into a tested concept, and knowing when to walk away.
How a firm creates, delivers and captures value — and how the industry it enters constrains it.
How a firm creates, delivers and captures value — and how the industry it enters constrains it.
The plan as a working document, a funding instrument and a live pitch.
The plan as a working document, a funding instrument and a live pitch.
Getting the firm's foundations and its financial reporting right from the start.
Getting the firm's foundations and its financial reporting right from the start.
Who is inside the venture, who advises it, and where the money comes from.
Who is inside the venture, who advises it, and where the money comes from.
Winning a market with a small budget, and owning what you create.
Winning a market with a small budget, and owning what you create.
Whether to grow, how to grow, and what growth does to a firm's capacity and cash.
Whether to grow, how to grow, and what growth does to a firm's capacity and cash.
Franchising from both sides of the contract — as the system builder and as the buyer.
Franchising from both sides of the contract — as the system builder and as the buyer.
“A startup primer that keeps the numbers in view”
Most introductions to entrepreneurship stop at the idea and the pitch. This one keeps feasibility, financial statements and funding in the foreground, then follows them through growth and franchising. The articles stand alone, which suits readers working without a course around them.
Nano College takes the standard university textbook for a course and turns it into short, self-contained pieces you can actually finish. We keep the ground the textbook covers and the rigour it insists on; what we leave out is the padding that only exists to fill a semester.